my work
In my journey as a freelance Graphic-Web Designer, I’ve had the privilege of contributing to a variety of exciting projects over the past years. From collaborating with Mineralia, Dalingotina, and Alpaca Eats to working closely with La Casa del Sol and other noteworthy ventures, I’ve been immersed in a diverse range of creative opportunities. What’s more, my design prowess extends beyond language barriers – I’ve crafted engaging designs in both Spanish and English, ensuring that each project resonates with its intended audience. It’s been a dynamic adventure, and I’m excited to continue weaving my design magic into every endeavor that comes my way.
At La Casa del Sol Bilingual Childcare, I had the privilege of playing a significant role in shaping the establishment’s identity and presence. Through careful collaboration and innovative design, I contributed to the development of the center’s branding, crafting a visual language that resonated with parents and children alike. From designing a user-friendly website that showcased the heart of the daycare to capturing the essence of the environment through photography, my efforts aimed to convey the warmth and excellence that La Casa del Sol offers.
In addition, I was thrilled to support the daycare’s promotional activities through various channels. I crafted attention-grabbing flyers and eye-catching posters that not only informed but also sparked curiosity about the childcare services. By combining my design skills with an understanding of La Casa del Sol’s values, I aimed to create a holistic visual experience that mirrored the exceptional care and learning environment provided at the center.
Branding Development: Collaborated to define and refine the daycare’s branding, including logo design and color palette, establishing a consistent and appealing visual identity.
Website Design: Designed and developed a user-friendly website that effectively showcased the childcare center’s mission, facilities, and bilingual curriculum, providing parents with essential information and a glimpse into the daycare’s environment.
Photography: Captured captivating photographs of the childcare center’s facilities, activities, and staff, helping to create an authentic representation of the vibrant and nurturing atmosphere.
Promotional Materials: Designed promotional materials such as flyers and posters that conveyed the daycare’s unique offerings, helping to attract potential parents and families to consider La Casa del Sol as their childcare choice.
Visual Assets: Created a range of visual assets, including banners and digital imagery, to be used across various online and offline platforms, contributing to a cohesive and engaging visual presence.
Bilingual Approach: Crafted designs and content that effectively communicated the daycare’s bilingual approach, catering to both English and Spanish-speaking families, ensuring inclusivity and accessibility.
Enhancing Engagement: Through thoughtful design, contributed to enhancing engagement and connection with the daycare’s community, creating materials that resonated with parents’ interests and values.
Collaborative Partnership: Collaborated closely with the La Casa del Sol team, ensuring that every design element aligned with the center’s vision and goals, resulting in a harmonious representation of their mission.
- Social Media Content: Assisted in the creation of engaging and relevant content for La Casa del Sol’s social media platforms, ensuring consistent messaging and visual aesthetics across online channels.
These contributions collectively helped to enhance La Casa del Sol’s image, engage with its target audience, and establish a strong visual presence within the community.
- Adobe CS: Photoshop, Illustrator, In Design, Premiere.
- Elementor
- Microsoft Power Point & Word.
- Social Media Platforms.
My journey with Faircommittee began as an exciting collaboration that allowed me to contribute to various facets of their identity. Taking part in the development of their website, logo, and branding was a fulfilling opportunity to shape their visual presence in alignment with their mission. Additionally, my involvement extended to setting up Mailchimp campaigns, streamlining communication to reach a wider audience effectively.
Throughout this process, constant communication with Faircommittee’s creator was key. This ensured that every design element, from the website’s layout to the logo’s details, embodied their values comprehensively. This collaborative effort aimed to create an image that encapsulated the essence of Faircommittee’s vision and objectives.
Website Development: Played a significant role in developing Faircommittee’s website, creating a digital platform that effectively communicated the organization’s goals and mission.
Logo and Branding: Led the design and creation of Faircommittee’s logo and branding, shaping a visual identity that resonated with the organization’s values and objectives.
Mailchimp Campaign Setup: Assisted in setting up and managing Mailchimp campaigns, facilitating efficient communication and outreach to a wider audience.
Collaborative Communication: Maintained consistent communication with Faircommittee’s creator throughout the design and development process, ensuring that every design element aligned seamlessly with their vision and values.
- Adobe CS: Photoshop, Illustrator, In Design.
- Elementor
- Mailchimp
My journey with Mineralia was a transformative experience that spanned nearly three enriching years. As the Head of the Graphic Design Department, I embraced a role that entailed crafting a visual narrative that resonated throughout the organization.
My responsibilities encompassed a wide spectrum of tasks, from collaborating with the ArtClay team to creating engaging materials for Marketing and Sales. Additionally, I worked closely with the IT and Production departments, ensuring a consistent visual language across all aspects of the business.
A significant part of my role involved the creation of diverse digital and print assets that catered to various departments. I took pride in spearheading the development of packaging solutions, tailored to distinct purposes, and overseeing the print production of an array of assets – from banners and billboards to flyers and business cards.
Navigating through the intricacies of these tasks required effective management of vendors, installers, and suppliers. My success lay in my adeptness at maintaining open lines of communication and fostering strong organizational bonds between different areas of the company and external partners. This synergy was the key to seamlessly executing my responsibilities and delivering results that aligned with Mineralia’s overarching goals.
In hindsight, my tenure at Mineralia was a chapter of growth, innovation, and collaboration. The journey equipped me with valuable insights into the complexities of holistic design management, where communication, organization, and a passion for excellence served as guiding principles in creating a cohesive visual identity for the company.
Graphic Design Leadership: Held the position of Head of the Graphic Design Department, providing strategic guidance and leadership to a team of creative professionals.
Cross-Departmental Collaboration: Collaborated seamlessly with diverse departments such as ArtClay, Marketing, Sales, IT, and Production to craft bespoke digital and print assets, catering to the distinct requirements of each area.
Visual Branding Stewardship: Played a crucial role in maintaining a cohesive and recognizable visual identity across all touchpoints within the company, reinforcing brand consistency and recognition.
Packaging Innovation: Led the conceptualization and realization of diverse packaging solutions for various purposes, ensuring that each product’s packaging effectively communicated its essence and value.
Print Production Mastery: Orchestrated the print production of an extensive range of materials, including banners, billboards, flyers, and business cards. Ensured impeccable quality while upholding the brand’s integrity.
Vendor and Supplier Coordination: Effectively managed relationships with vendors, installers, and suppliers, orchestrating smooth execution of print and installation projects within stipulated timelines.
Communication Facilitation: Served as a conduit between departments and external partners, fostering clear and effective communication for seamless project implementation.
Product Photography Brilliance: Leveraged your talents in product photography to capture the essence of Mineralia’s offerings, showcasing their uniqueness and quality through compelling imagery.
Video Collaboration: Collaborated in the creation of engaging videos, harnessing the power of visuals and narrative to convey Mineralia’s story and offerings to a wider audience.
Organizational Efficiency: Implemented robust organizational strategies, optimizing workflow efficiency and project management, resulting in timely delivery and optimal resource utilization.
- Adobe CS: Photoshop, Illustrator, In Design, Premiere.
- Inscape
At Alpaca Eats, a high cuisine delivery service, I had the privilege of playing a supportive role in their brand development journey. Collaborating closely with their team, I was able to assist in shaping a distinct brand identity that resonated with their culinary offerings.
My involvement extended beyond brand creation. I contributed to the design and development of a website that aimed to capture the essence of Alpaca Eats’ cuisine, providing an online space that showcased their expertise.
In addition, I was honored to be part of creating various digital and print assets, such as banners, menus, stickers, and tags. These materials were designed to enhance the overall experience and uphold a consistent visual identity.
Though the website may no longer be available, I’m proud to have been a small part of Alpaca Eats’ journey, leaving behind these varied assets that continue to contribute to their brand’s narrative. It was a gratifying experience to collaborate with a culinary endeavor committed to quality and presentation.
Branding Support: Collaborated with the team to assist in the development of the brand’s identity, helping to shape a unique and resonant image that reflected the essence of Alpaca Eats’ culinary offerings.
Website Design and Development: Designed and developed an engaging website that effectively showcased Alpaca Eats’ gourmet cuisine, offering customers an online experience that captured the sophistication of their dishes.
Product Photography: Captured captivating product photographs that highlighted the visual allure of Alpaca Eats’ culinary creations, conveying their quality and presentation.
Digital and Print Assets: Created a variety of digital and print materials, including eye-catching banners, tantalizing menus, personalized stickers, and elegant tags. These assets were carefully designed to elevate the overall customer experience and maintain a consistent visual identity.
- Adobe CS: Photoshop, Illustrator, In Design, Premiere.
- Squarespace